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My Story

I have over 20 years of experience building brands, leading teams and driving growth in the consumer goods space. Toys. Beverages. Food. Health & Wellness. and Pet Products. Big brands (Hot Wheels, Dr Pepper, Hawaiian Punch, Canada Dry, Gatorade and The North Face), small brands (Elmhurst 1925, Dr. Teals, Vet's Best, Simple Solution, Buffalo Range, Natural Care+).

Every brand was unique and each faced different challenges. My approach is consistent: I leverage a collaborative leadership style to listen and align on objectives. I then gather intelligence and insights, both internal and external to help craft the right strategy and move to execute or commercialize in a transparent and expedited fashion.

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