Rich & Rapid Innovation Package
Online focus groups with full insight and territory development report
Creative & compelling concept development
Completion in 8 Weeks
Test concepts in a Quant + Qual hybrid
Refine top performing concepts and prepare for commercialization
Special Price: $40,000 (Normally $50,000)
Agile Innovation
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Market Analysis - Assess market trends, growth opportunities, competitive offerings, and white space through data synthesis and expert analysis.
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Consumer Insights - Derive compelling insights around behaviors, motivations, frustrations, and unmet needs based on a range of research methodologies.
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Concept Testing - Quantitatively test and optimize new product concepts and marketing campaigns with target consumer groups.
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Product Development - Generate breakthrough product ideas and refinements through ideation workshops and design thinking exercises.
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Packaging Design - Develop on-brand, visually appealing, and functional product packaging that stands out on shelves.
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Product Naming - Create evocative, memorable names and slogans for products through linguistic analysis and consumer testing.
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Claims Development - Research, formulate, and validate compelling and compliant product claims based on consumer benefits.
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Launch Strategy - Craft integrated launch plans spanning marketing communications, distribution, pricing, and budgeting.