Smart & Speedy Innovation
Online focus groups with full insight and territory development report
Creative & compelling concept development
Completion in 8 Weeks
Test concepts in a Quant + Qual hybrid
Refine top performing concepts and prepare for commercialization
Special Price: $30,000 (Normally $40,000)
Market Analysis - Assess market trends, growth opportunities, competitive offerings, and white space through data synthesis and expert analysis.
Consumer Insights - Derive compelling insights around behaviors, motivations, frustrations, and unmet needs based on a range of research methodologies.
Concept Testing - Quantitatively test and optimize new product concepts and marketing campaigns with target consumer groups.
Product Development - Generate breakthrough product ideas and refinements through ideation workshops and design thinking exercises.
Packaging Design - Develop on-brand, visually appealing, and functional product packaging that stands out on shelves.
Product Naming - Create evocative, memorable names and slogans for products through linguistic analysis and consumer testing.
Claims Development - Research, formulate, and validate compelling and compliant product claims based on consumer benefits.
Launch Strategy - Craft integrated launch plans spanning marketing communications, distribution, pricing, and budgeting.